So with each service more “intelligent, “Google says it will make for better search results over time, as well as serving up ads that are more targeted to users’ habits much like Facebook already does. The new policy makes the service more intuitive as well. For instance, if you’re searching for a Jaguar the car, the search engine at some point will know that you’re searching for a vehicle and not the animal. Plus, it may get to the point where Google can let you know when you’re going to be late for a meeting, based on your calendar items, location and local traffic conditions.
By the way, there is no way to opt out, which is one of the reasons some members of Congress are asking Google a few questions. And they want answers this month. So you’re either in or you’re not, which means you can cancel all of your Google accounts that are affected by this sharing scheme, or keep them and be a participant in the parade of information cross-referencing. Of course for some businesses that would mean completely dismantling their Google communications services and starting all over with some other service.